Q. What is Business Coaching?
A. Business Coaching is the practice of providing support and advice through Team Building, Training, Leadership Development and Executive Coaching -- to an individual or group in order to help them recognize ways in which they can improve, increase overall performance and better impact the business.
Q.Isn’t Coaching only for under performing or poor-performing employees?
A. NO! While DNA’s network of Business Coaches is often called in when a business is not performing well, WE ENCOURAGE businesses to recognize the benefits of business coaching even when the organization is successful or looking to leverage the abilities of current staff.
At Dr. Norm and Associates (DNA) we work with your business to improve leadership, employee accountability, teamwork, sales, communications, goal setting, strategic planning and more.
Our services can be provided in a number of ways, including:


One-on-One Instruction
Group Coaching Sessions and
Large-Scale Seminars

Q. Why should I choose Dr. Norm and Associates?
A. DNA represents the latest up-to-date thinking and approaches to leadership development. Our skills and orientations are diverse, but come together in talent management and optimization. You can trust that our network of partners has the dedication you need, and the experience you deserve. Q. What are Dr. Norm and Associates’ areas of expertise?
A. At DNA, we specialize in the areas of Team Building, Training, Leadership Development and Executive Coaching. Also, DNA is proud to offer Professional Outplacement Services, in order to provide real coaching, practical guidance and essential road maps to help employees (especially executives) move to the next stage in their careers. Q.What is involved in the Coaching Process?
A. DNA helps businesses and individuals grow by creating and following a structured, strategic path to achieve agreed upon goals. Defining the process is simple:

• Build trust and rapport
• Develop a working agreement
• Gather information about perceived capabilities and needs
• Suggest areas and strategies for improvement
• Encourage learning new skills and trying different approaches
• Review progress and provide advice


We can provide career transition services to separating employees. This is not only the responsible thing to do, it also makes sound business sense. The quality of the outplacement service provider you choose affects how your separated employees, those that remain, and your community will judge your company. A positive outplacement experience will pay off in a multitude of ways.

Our consultants will help you plan your outplacement programs effectively, prepare your managers for the separation process, and help manage the transition during the notification process. Our expert skills and sensitivity will help guide separated employees through the emotional phases and difficulties they encounter.

To learn more about our Business Coaching, Outplacement or our other Talent
Management Services, contact DNA for help today at 561.302.5170 or at drnorm@drnorm.net